Sport in Australia is big business, but how has big money affected our favourite sports? Sport and Money illustrates the role of sport in Australia's economy, and why and how sport can attract big bucks for players, officials, clubs, the media, and the sponsors. We make a case study of an AFL player's experience of what it means to be a professional in a highly profitable industry, and how company endorsement works for him. Looking at a wide range of sports, Sport and Money examines the growing role of corporate financing and it's effect on our community. The program also looks at the story behind our current Olympic gold medal tallies and finance required to maintain Australia's international sporting profile. Sport and Money weighs up the benefits and the costs. Featuring a range of high profile players, officials, sponsors and writers we gain insight into the history, politics, culture, and future direction of our major sports.