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The Age of Plenty

Year

2010

Producer

Country of Origin

United Kingdom

Duration

00:56:00

Product Code

OPN10004000

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Description

In this episode we go behind the walls of Kellogg's HQ in Britain, to join in their launch of Choc n Roll' their new Coco Pops offering. Behind it lies years of research. Before it lies an advertising blitz that will target mums during their every waking moment.

It's a story that started at the dawn of the 20th Century with the ambitious Kellogg's Cereal Company in the US. For the first time ever, people were being sold a food option that claimed health benefits and tasted great. Above all, this is a story about how advertising shaped our diets beyond recognition.


Key Product Data

Production Year
2010

Duration
00:56:00

Country Of Origin
United Kingdom

Level
Senior Secondary to Professional

Product Code
OPN10004000