In this episode we go behind the walls of Kellogg's HQ in Britain, to join in their launch of Choc n Roll' their new Coco Pops offering. Behind it lies years of research. Before it lies an advertising blitz that will target mums during their every waking moment.
It's a story that started at the dawn of the 20th Century with the ambitious Kellogg's Cereal Company in the US. For the first time ever, people were being sold a food option that claimed health benefits and tasted great. Above all, this is a story about how advertising shaped our diets beyond recognition.