Social media can take many different forms, including Internet forums, weblogs, social blogs, wikis, podcasts, pictures, video, rating and bookmarking. It is transforming our lives - on an individual basis and as a society. The implications for this are astounding - predicting tomorrow's society has never been harder or more open to opinion. In this excellent program we meet and hear from a range of people who have embraced the power of the internet not for money - but for the good of society. This is a cutting edge look at the effects of past, current and emerging information technology on the individual and society.