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Marketing Sportsgirl
From the Behind the Seams series

Year

1993

Producer

VEA

Country of Origin

Australia

Duration

00:40:00

Product Code

VEA93003000

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Description

Marketing Sportsgirl explores the marketing and image making involved in selling fashion goods in Australia. Using Sportsgirl as a case study, this program: * takes us to see the shooting of a Sportsgirl promotional magazine * discusses the inter-related roles of the international model, photographer, fashion consultant and make-up/hair stylist in 'creating an image' * views post-production artwork and image manipulation, which leads to eventual printing of advertising material * talks to the art director and client about the design brief and the ways of achieving it * demonstrates the finished products launched with in-store promotional material and merchandise

Key Product Data

VEA Logo

Production Year
1993

Duration
00:40:00

Producer
VEA

Country Of Origin
Australia

Level
Middle Secondary to Professional

Product Code
VEA93003000