Smart graphic design and the innovation of new products have revolutionised the graphics industry. Development of photo luminescent and phosphorescent dyes that retain light and releases it slowly has made better glow in the dark signage possible. Photochromic products make lenses that darken in bright light more sophisticated and the colour choices more varied. The same technology now allows for fabric, inks and plastics to be UV affected in the same way, and thermochromic inks that change colour at certain temperatures. The technology behind these new graphic innovations is examined and future use in multiple industries is explored.