Companies rarely become household names without taking the occasional risk and sometimes risks don't pay off. Evan Davies and business leaders including entrepreneur Sir Richard Branson, inventor Sir James Dyson and branding supremo Rita Clifton analyse stories of business mistakes from the 1970's to the present day. In this entertaining and fast-paced series, company insiders reveal how their carefully laid plans and projects unravelled. The results are dramatic: public outcry, plummeting share price, lost reputations, lost jobs and even company collapses. This is a fantastic, access-all-areas look at some of the world's biggest business stuff ups that shines a light on just how important good business practice really is.