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What is Marketing?

Year

2010

Producer

Classroom Video UK

Country of Origin

United Kingdom

Duration

00:23:00

Product Code

CUK09013000

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Description

This is an essential program for anyone interested in marketing and its vital role in business today. You will learn how to define marketing and explain its role within a business, and discover how the marketing function interrelates with other departments within a business. We explore how marketing is used to support other parts of a business and why it is one of the biggest growing industries since the early 1980s. We also discuss the need to research and analyse markets in detail using market segmentation and introduce branding and the marketing mix as vital elements of a businesses' marketing strategies.

Key Product Data

Classroom Video UK Logo

Production Year
2010

Duration
00:23:00

Producer
Classroom Video UK

Country Of Origin
United Kingdom

Level
Middle Secondary to Senior Secondary

Product Code
CUK09013000