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Marketing Research and Segmentation

Year

2010

Producer

Classroom Video UK

Country of Origin

United Kingdom

Duration

00:22:00

Product Code

CUK09014000

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Description

Why do businesses use market research and segmentation and what does that mean? What are the benefits they bring to your business success and what are the difficulties involved in implementing these strategies? This informative program provides clear explanations of marketing research and segmentation, quantitative and qualitative research, and highlights the importance of sampling techniques and effective questionnaire design. Viewers will also get an insight into how demographic, geographic and psychographic approaches to segmenting the market can affect a marketing campaigns success, as well as niche marketing for a target customer.

Key Product Data

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Production Year
2010

Duration
00:22:00

Producer
Classroom Video UK

Country Of Origin
United Kingdom

Level
Middle Secondary to Senior Secondary

Product Code
CUK09014000