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Understanding Brands

Year

2010

Producer

Classroom Video

Country of Origin

Australia

Duration

00:27:00

Product Code

CLV10040000

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Description

Australians are exposed to roughly 3,000 advertisements everyday - that's 84,000 advertisements a month or over one million different advertising messages each and every year. In this hectic market we often put our faith, and our money, in something more than a single product - we put them in a brand. In this engaging Australian-made program we look at what a brand is, the power of branding, what makes up a brand, the evolution of brands, and influences on brands. We also speak to Erminio Putignano from Futurebrand, who highlights some great examples of successful branding.

Key Product Data

Classroom Video Logo

Production Year
2010

Duration
00:27:00

Producer
Classroom Video

Country Of Origin
Australia

Level
Middle Secondary

Product Code
CLV10040000