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The PR Function

Year

2011

Producer

VEA

Country of Origin

Australia

Duration

00:20:28

Product Code

VEA10057000

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Description

Public relations (PR) agencies persuade the public to have good relations with a business, brand, organisation or celebrity. Big business lives and dies in the public arena, where PR can mean the difference between astronomical successes and dismal failures. In this enlightening program, PR experts Leigh Debbage, Senior Account Manager at Premier PR, and Grant Titmus, Principal at Red Agency, offer their unique insight into the inner workings of the PR industry. We define PR in the modern context, examine how PR agencies get to understand publics, join in the PR campaign, observe the challenges of crisis management, and reflect on the future of PR.

Key Product Data

VEA Logo

Production Year
2011

Duration
00:20:28

Producer
VEA

Country Of Origin
Australia

Subtitles
Yes

Level
Middle Secondary to Senior Secondary

Product Code
VEA10057000