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The Business of Marketing Food

Year

1997

Producer

VEA

Country of Origin

Australia

Duration

00:27:00

Product Code

VEA97001000

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Description

This program examines the role of marketing in successful Australian food companies using two case studies: Sanitarium Foods and Gatorade. This program considers: - Analysing and selecting markets. - SWOT analysis. - Developing marketing plans and types of promotion. - Price structuring. The program aims to develop students' knowledge and understanding of how marketing operates in contemporary business practice within the specific context of the Australian food industry. Business students will be able to see the applications and real outcomes of marketing theory in practice, and food technology students will gain an understanding of how marketing methods are developed and applied in their industry.

Key Product Data

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Production Year
1997

Duration
00:27:00

Producer
VEA

Country Of Origin
Australia

Level
Senior Secondary to Professional

Product Code
VEA97001000