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Mmmarketing
A Food Marketing Case Study

Year

2003

Producer

VEA

Country of Origin

Australia

Duration

00:29:00

Product Code

VEA03007000

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Description

Marketing is the hidden ingredient in so many modern food products. In this program we examine how a food product is marketed, in particular the key elements - Product, Price, Place and Promotion, the famous four Ps - which interact to create a successful product and company. We examine this from the perspective of Cadbury Schweppes, one of the world's most successful and popular brands.

Key Product Data

VEA Logo

Production Year
2003

Duration
00:29:00

Producer
VEA

Country Of Origin
Australia

Level
Senior Secondary to Professional

Product Code
VEA03007000