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Marketing: The Australian International Air Show

Year

1997

Producer

VEA

Country of Origin

Australia

Duration

00:20:00

Product Code

VEA94011000

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Description

An excellent Australian case study of how the basic principles of marketing are used to sell and promote a major entertainment product and ultimately attract over 200 000 people. The program explores the marketing mix and shows the application of product, price, place and promotion. The program is suitable for use with Business Studies, Marketing and Public Relations.

Key Product Data

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Production Year
1997

Duration
00:20:00

Producer
VEA

Country Of Origin
Australia

Level
Middle Secondary to Professional

Product Code
VEA94011000