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Marketing Mess-ups
Business Nightmares

Year

2011

Producer

Country of Origin

United Kingdom

Duration

00:56:00

Product Code

OPN11003000

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Description

In Marketing Mess-ups', we explore how some marketing and publicity drives turned into commercial catastrophes. Soft drink Sunny Delight had one of the most successful British product launches ever. But it suffered a sensational fall from grace when its makers were accused of giving the impression that the product was healthier than it really was. We also explore the fundamental business lesson of not insulting your customer, as jewellery retailer Gerald Ratner famously did. And we also dissect Apple's awkward public handling of a defect in its iPhone 4. This is an illuminating look at the importance of good marketing and just how disastrous bad marketing can be.

Key Product Data

Production Year
2011

Duration
00:56:00

Country Of Origin
United Kingdom

Level
Senior Secondary to Professional

Product Code
OPN11003000