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Marketing for Beginners
A Case Study in Retail

Year

2001

Producer

VEA

Country of Origin

Australia

Duration

00:23:00

Product Code

VEA01010000

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Description

Small businesses often focus on a very specific market niche. It helps them stand out in the crowded streetscape of shops. This case study compares the retail operations of two shops run by two brothers in two very different locations using a common product base - textiles imported from Guatemala. Do things that sell well in one location sell in another? What is the marketing mix? An expert in small business management assesses the marketing approach of the company and discusses more effective marketing strategies.

Key Product Data

VEA Logo

Production Year
2001

Duration
00:23:00

Producer
VEA

Country Of Origin
Australia

Level
Middle Secondary to Professional

Product Code
VEA01010000