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Marketing - An Introduction

Year

1995

Producer

Vicky Fisher

Country of Origin

Australia

Duration

00:25:00

Product Code

VEA95014000

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Description

Using examples from the high profile computer games industry, this program provides students with an introduction to the principles and practices of marketing. The topics covered include: * the role of marketing in an organisation, * the components and importance of the marketing plan, * the marketing mix, including a detailed examination of the 4 P's, * the need for evaluation, * market segmentation and target markets, * managing the marketing process.

Key Product Data

Production Year
1995

Duration
00:25:00

Producer
Vicky Fisher

Country Of Origin
Australia

Level
Middle Secondary to Professional

Product Code
VEA95014000