Start of content

Disc 6: Concepts in Marketing Series

Year

2004

Producer

Distribution Access

Country of Origin

Canada

Duration

01:30:00

Product Code

DIT04025000

Thumbnails

Buy On DVD

This video is part of the ClickView Library. Please contact us for pricing on 02 9509 2600 or at info@clickview.com.au.

Buy Streaming Licence

Not Logged in

Please log in to see prices.

Description

Advertising, Sales Promotion, and Public Relations elaborates on the promotional elements of advertising, sales promotion, and public relations. Case Study: Long Beach Ice Dogs. (30 mins) Personal Selling and Sales Management demonstrates the principles of sales management and personal selling, including the six-stage personal selling process. Case Study: The Telein Group, Inc. (30 mins) Interactive and Multichannel Marketing illustrates how marketers use internet technologies in combination with traditional marketing channels to create customer value and build relationships. Case Study: SmartHome, Inc. (30 mins)

Key Product Data

Production Year
2004

Duration
01:30:00

Producer
Distribution Access

Country Of Origin
Canada

Level
Upper Primary to Professional

Product Code
DIT04025000