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Disc 1: Concepts in Marketing Series

Year

2004

Producer

Distribution Access

Country of Origin

Canada

Duration

01:30:00

Product Code

DIT04020000

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Description

An Introduction to Marketing presents the fundamentals of marketing through a destination marketing program. Case Study: Las Vegas. (30 mins) Marketing Strategy demonstrates how successful organisations set strategy to carry out their mission. Case Study: Habitat for Humanity International. (30 mins) Environmental Scanning examines the five sources of environmental trends: social, economic, technological, competitive, and regulatory forces. Case Study: Freedom Innovations, Inc. (30 mins)

Key Product Data

Production Year
2004

Duration
01:30:00

Producer
Distribution Access

Country Of Origin
Canada

Level
Upper Primary to Professional

Product Code
DIT04020000