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Concepts in Marketing Series

Year

2004

Producer

Distribution Access

Country of Origin

Canada

Duration

09:00:00

Product Code

DIT04020S00

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Description

This course provides a comprehensive survey of fundamental marketing principles and skills. Students will learn how marketing managers develop strategy, research consumer needs, and identify target markets. In addition to covering the importance of global marketing and e-commerce, students will learn how to satisfy market opportunities with the '4 Ps' product, pricing, promotion, and placement. Each video lesson integrates a company or organisation case study with core learning objectives. As each case study unfolds, students will learn general concepts, definitions of terms, product or service history, and the latest in marketing trends.

Key Product Data

Production Year
2004

Duration
09:00:00

Producer
Distribution Access

Country Of Origin
Canada

Level
Upper Primary to Professional

Product Code
DIT04020S00