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Competitive Marketing in Tourism

Year

2009

Producer

VEA

Country of Origin

Australia

Duration

00:26:00

Product Code

VEA09019000

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Description

Using Mt Hotham in the alpine region of Victoria as a case study, this program explores the world of competitive marketing in tourism and looks at some of the strategies employed to place a tourism destination or experience well and truly in the mix when it comes to people making choices about spending their tourism dollars.

Key Product Data

VEA Logo

Production Year
2009

Duration
00:26:00

Producer
VEA

Country Of Origin
Australia

Subtitles
Yes

Level
Senior Secondary to Professional

Product Code
VEA09019000