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Advertising - The Inside Story
How they Create the Ads to Create the Business

Year

1997

Producer

VEA

Country of Origin

Australia

Duration

00:28:00

Product Code

VEA97036000

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Description

The program examines how the ad agency works in the context of what it must do for both the client and the target market, the roles of the ad agency workers at Ogilvy and Mather, some early TV advertisements of the 1950s and 1960s and how the industry has changed. In the second half of the program, we meet the client, Monsanto, makers of the herbicide Roundup. What follows then is an account of how O and M went about creating a successful advertising campaign for Roundup, culminating in the famous Blue Heeler TV advertisement.

Key Product Data

VEA Logo

Production Year
1997

Duration
00:28:00

Producer
VEA

Country Of Origin
Australia

Level
Senior Secondary to Professional

Product Code
VEA97036000