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Advertising in the Digital Age

Year

2012

Producer

Learning Zone Express

Country of Origin

United States

Duration

00:20:43

Product Code

LZE12014000

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Description

With rapid changes in communication delivery methods the styles of effective advertising is also evolving at a rapid pace. This interesting program examines the changes taking place in the way advertisers market their products.

We start by investigating the way that advertising was historically carried out and how effective this was, to the changes that have seen advertising become a two way dialogue between seller and consumer.

New advertising techniques such as Facebook, Twitter and others are discussed and the way these new mediums have changes the advertising landscape forever.


Key Product Data

Production Year
2012

Duration
00:20:43

Producer
Learning Zone Express

Country Of Origin
United States

Subtitles
Yes

Level
Middle Secondary to Professional

Product Code
LZE12014000