This program examines the role of marketing in successful Australian food companies using two case studies: Sanitarium Foods and Gatorade. This program considers: - Analysing and selecting markets. - SWOT analysis. - Developing marketing plans and types of promotion. - Price structuring. The program aims to develop students' knowledge and understanding of how marketing operates in contemporary business practice within the specific context of the Australian food industry. Business students will be able to see the applications and real outcomes of marketing theory in practice, and food technology students will gain an understanding of how marketing methods are developed and applied in their industry.