There are many key unit areas to comprehend in the study of business, and learners are expected to develop a range of skills and knowledge covering these diverse areas. Through the utilisation of text, video and interactive is divided into three Parts. Elements of business covers: The nature and key functions of business, also looking at innovation. In the large and small business section take a look at classification and structures, management and establishing and running a small business. The last part takes viewers through marketing and public relations, with a focus on targeting customers, advertising and managaing and marketing PR functions.