Incredibly large volumes of data are generated on a daily basis. Within that data hides information that can prove extremely valuable on a social, economic, political or environmental level. But to unearth the 'gold' the data needs to be mined. This interview-led program explains exactly what data mining is, the data collected, uses of data mining, the data processes involved and tips for successful data mining. We talk with world leaders in the field, including Doug Campbell, director of Deloitte Analytics, John Elder Chief scientist of Elder Research, and Peter O'Hanlon, director of Institute of Analytics Professionals of Australia. This program provides great insight into the rapidly developing world of data mining.