Bullying: The Inside Story, is a view inside the mind of Ben, a typical student in secondary school. Ben finds himself in a variety of situations in which he is potentially a victim, bully and onlooker of some unpleasant business in his school. As he faces three key scenarios, he debates in his mind the pros and cons of each dilemma. The debate takes place between four animated characters; Party Marty, B. Negative, Max Power and Dr. Sensible, who although funny at times, treat the issue seriously. Interviews with students and psychologist Dr. Andrew Fuller provide additional insight into the scenarios and give hope for challenging the culture of bullying in schools.