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Australian International Business
A Case Study

Year

2008

Producer

VEA

Country of Origin

Australia

Duration

00:28:00

Product Code

VEA07096000

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Description

Globalisation has resulted in increased competition for Australian businesses and sometimes this is seen as a negative. But whether a business decides to stay local or branch out internationally can be the deciding factor in its survival. There are numerous Australian businesses that are successfully competing in international markets and one of the best is Intrepid Travel. In this program we introduce the concept of transnational corporations and multinational corporations and then look specifically at Intrepid Travel's niche beginnings and growth, their global moves, evidence of success and what's in store for the business's future. Along the way, we hear from the cofounders of the business, director Geoff Manchester and chief executive officer Darrell Wade. This is an exciting, practical and information-packed insight into Australian business at the international level.

Key Product Data

VEA Logo

Production Year
2008

Duration
00:28:00

Producer
VEA

Country Of Origin
Australia

Subtitles
Yes

Level
Senior Secondary to Professional

Product Code
VEA07096000