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Marketing of Tourism - Our New Goldrush
Case Study: Sovereign Hill

Year

1992

Producer

VEA

Country of Origin

Australia

Duration

00:32:00

Product Code

VEA92009000

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Description

This program looks in detail at one of Australia's most successful tourist attractions, Sovereign Hill, in the context that international tourism is our fastest growing industry producing billions of dollars in foreign exchange. It explores the parks, history, philosophy, management, staffing, marketing, and product development.

Key Product Data

VEA Logo

Production Year
1992

Duration
00:32:00

Producer
VEA

Country Of Origin
Australia

Level
Senior Secondary to Professional

Product Code
VEA92009000