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Managing an International Tourism Destination
The Great Ocean Road

Year

2006

Producer

VEA

Country of Origin

Australia

Duration

00:28:00

Product Code

VEA06073000

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Description

This program examines the importance of tourism to local economies. It covers all aspects of managing an international tourist destination using The Great Ocean Road as a case study. The broad topics covered include a description of the region and why it is a tourist destination; who visits The Great Ocean Road; managing tourism at the international level; managing tourism at the local level; how tourism benefits the region and some of the challenges that are subsequently created. This program provides students with an understanding of how different groups must work together to create an appealing destination for international tourists.

Key Product Data

VEA Logo

Production Year
2006

Duration
00:28:00

Producer
VEA

Country Of Origin
Australia

Level
Senior Secondary to Professional

Product Code
VEA06073000