Ecotourism is a very young industry. In fact, fifteen years ago the term 'ecotourism' and its principles didn't even exist! Despite this, ecotourism is growing rapidly. While the annual growth rate of tourism overall is only 4%, ecotourism is growing at around 15%. The ecotourism model that has been developed in Australia is now being used as model for the development of ecotourism internationally. This program uses the Phillip Island Nature Park (PINP) as a case study to explore and illustrate the principles of ecotourism. The Phillip Island Nature Park is an excellent example because it has tours and attractions at all three levels of accreditation, and has been involved in ecotourism for many years. We follow Andrew, our presenter, as he travels to all the attractions of the Phillip Island Nature Park, and meets a wide variety of people, from rangers to marketing executives.