The aim To give all sales staff a solid grounding in core sales skills. About the program This classic series is ideal for new sales recruits or as a refresher for experienced members of the sales team. Four separate programs cover all facets of making a successful sale: 'Part 3: Difficult Customers' deals with the duckers, ditherers and dictators that often stand in the way of progress. How to use people's anxieties, laziness or vanity are some of the suggested techniques to help get things moving. This invaluable program utilises proven techniques to underpin messages and sets out all the key sales fundamentals. Featuring John Cleese, Geoffrey Palmer, Nigel Hawthorne, Diana Quick and Andrew Sachs.