The aim To give all sales staff a solid grounding in core sales skills. About the program This classic series is ideal for new sales recruits or as a refresher for experienced members of the sales team. Four separate programs cover all facets of making a successful sale: 'Part 1: Preparation' - shows why it is imperative for salespeople to get to know their customers and to understand how their products or services can benefit their client. This invaluable program utilises proven techniques to underpin messages and sets out all the key sales fundamentals. Featuring John Cleese, Geoffrey Palmer, Nigel Hawthorne, Diana Quick and Andrew Sachs.