We see a laboratory experiment on attraction in progress. Psychologists explain they are interested in whether the context in which we see someone influences our view of their attractiveness. Two groups of subjects look at the same set of pictures, but the environment is very different for each group. One group are well treated and make their selection in comfort, while participants in the other group are kept waiting and make their selection in a dank, noisy basement room. Will the different contexts influence their grading? In the process we see some of the benefits and drawbacks of the laboratory experiment as it happens.