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Ep 3. The Cost of Free
The Virtual Revolution Series

Year

2010

Producer

Country of Origin

United Kingdom

Duration

00:58:00

Product Code

OPN10013000

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Description

Businesses have colonised the web and found ingenious ways to make money, but has it come at a cost to our culture and privacy? What lessons did retailers such as Amazon learn from the gold rush years of the dotcom bubble? How did Google forge the business model that has come to dominate today's web? Web advertising and recommendation engines are evolving to target our individual interests, based on their knowledge of our previous behaviour. On the surface, the web appears to have brought about a revolution in convenience. But, as companies start to build up vast databases on our online habits and preferences, what might this mean for our notions of privacy and personal space in the 21st Century? ¬ęThe Open University

Key Product Data

Production Year
2010

Duration
00:58:00

Country Of Origin
United Kingdom

Level
Middle Secondary to Professional

Product Code
OPN10013000