How do we present evidence to get the best results in our arguments? Simply laying it all out for the world to see is not enough. But hiding parts of it is also just as compromised. This program begins by clearly illustrating the meaning and significance of evidence and the presentation of evidence in numbers, percentages, rates and over time. The case against zoos is used to give viewers the opportunity to evaluate and question how evidence is being used to support the arguments being made. Dr. Roy van den Brink Budgen then provides his analysis of the case study.