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Disc 5: Concepts in Marketing Series

Year

2004

Producer

Distribution Access

Country of Origin

Canada

Duration

01:30:00

Product Code

DIT04024000

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Description

Marketing Channels and Supply Chains explains the issues of channel choice, logistics, and supply chain management. Case Study: Pacific Coast Feather Cushion Company. (30 mins) Retailing and Wholesaling examines the role that retailers and wholesalers play in marketing and illustrates how they create customer value. Case Study: Mother's Market & Kitchen. (30 mins) Integrated Marketing Communications introduces the promotional mix, illustrates how elements are integrated in a promotion program, and highlights direct marketing. Case Study: Specialized Marketing Services, Inc. (30 mins)

Key Product Data

Production Year
2004

Duration
01:30:00

Producer
Distribution Access

Country Of Origin
Canada

Level
Upper Primary to Professional

Product Code
DIT04024000