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Disc 4: Concepts in Marketing Series

Year

2004

Producer

Distribution Access

Country of Origin

Canada

Duration

01:30:00

Product Code

DIT04023000

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Description

New Product and Service Development introduces the new-product process, from strategy development to commercialisation. Case Study: Stadium Competitions, Inc. (30 mins) Managing Products and Services defines the product life cycle and principles of brand management. Case Study: Quiksilver, Inc. (30 mins) Pricing Products and Services reveals some of the variables in pricing and examines costs and other considerations included in the decision. Case Study: Stuart Cellars, LLC. (30 mins)

Key Product Data

Production Year
2004

Duration
01:30:00

Producer
Distribution Access

Country Of Origin
Canada

Level
Upper Primary to Professional

Product Code
DIT04023000