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Disc 3: Concepts in Marketing Series

Year

2004

Producer

Distribution Access

Country of Origin

Canada

Duration

01:30:00

Product Code

DIT04022000

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Description

Global Marketing describes the dynamics of world trade, and illustrates the challenges of developing a worldwide marketing strategy. Case Study: TaylorMade-adidas Golf. (30 mins) Marketing Research demonstrates how researchers define a marketing problem, develop a research plan, collect and analyse data, and present findings. Case Study: Information Resources, Inc. (30 mins) Segmenting and Targeting Markets examines how organisations identify market segments and match them with specific marketing actions. Case Study: Chocolates Ë la Carte, Inc. (30 mins)

Key Product Data

Production Year
2004

Duration
01:30:00

Producer
Distribution Access

Country Of Origin
Canada

Level
Upper Primary to Professional

Product Code
DIT04022000