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Customer Service Excellence in the Retail Industry

Year

2009

Producer

Ben Harding

Country of Origin

Australia

Duration

00:32:00

Product Code

BEN09008000

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Description

The modern retail environment is extremely competitive. With the expanding capabilities of electronic trading, the personal shopper is becoming more discerning and the retailer can no longer just meet customer needs. Today it's vital that they anticipate and exceed their customer's expectations. Indeed going beyond expectations of standard customer service has become the key point of difference in the retailer's quest to survive and grow. This exciting program examines how several award-winning retailers achieve customer service excellence. It examines who customers are, defines products, facilities and services, explores the vital role that good communication plays, looks at the most effective ways to handle complaints and examines how best to serve customers with special needs. This is a practical and informative look at modern customer service excellence in the retail industry.

Key Product Data

Production Year
2009

Duration
00:32:00

Producer
Ben Harding

Country Of Origin
Australia

Level
Junior Secondary to Professional

Product Code
BEN09008000