This classic series is ideal for new sales recruits or as a refresher for experienced members of the sales team. Four separate programs cover all facets of making a successful sale: 'Part 1: Preparation' - shows why it is imperative for salespeople to get to know their customers and to understand how their products or services can benefit their client. 'Part 2: Presentation'. Sales staff learn how to stay cool and dispassionate even when a customer criticises them or their products 'Part 3: Difficult Customers' deals with the duckers, ditherers and dictators that often stand in the way of progress. 'Part 4: Closing the Sale'. This is an area where even skilled salespeople fear rejection - and so delay closing. They will find out how to conclude a deal efficiently and effectively. Featuring John Cleese, Geoffrey Palmer, Nigel Hawthorne, Diana Quick and Andrew Sachs.