The aim To give all sales staff a solid grounding in core sales skills. About the program This classic series is ideal for new sales recruits or as a refresher for experienced members of the sales team. Four separate programs cover all facets of making a successful sale: How to explain the benefits, meet objections, and spot the buying signals is covered in 'Part 2: Presentation'. Sales staff learn how to stay cool and dispassionate even when a customer criticises them or their products This invaluable program utilises proven techniques to underpin messages and sets out all the key sales fundamentals. Featuring John Cleese, Geoffrey Palmer, Nigel Hawthorne, Diana Quick and Andrew Sachs.