As consumers ourselves, we all know how important customer service is. Despite this we can find it hard to provide consistently good service in our own jobs. We've teamed up with Rick Stein and his team to demonstrate the skills and attitudes that underpin their reputation for great customer service - face- to- face, in the restaurants, hotels, shops, and on the phone. 'It's Personal's' main message is that having the right approach is not only good for the customer - it's good for you. A motivational video for anyone in contact with customers.