To stimulate creativity as a tool for enhancing an organisation's success. Anyone who needs to challenge the way they think will benefit from this visually stimulating and highly entertaining resource, which is the title program of the 'Ideas Into Action Series'. Based upon the work of Mark Brown of Innovation Centre Europe, this exciting program looks at the barriers to fresh, profit-related creative thinking and suggests some simple but powerful ways to overcome them. It shows how constantly stimulating creativity and innovation is key to coming up with viable ideas for products and services, and processes and procedures that your customers (internal and external) really want. Mixing live action and animated graphics, the program addresses a number of key issues in a striking and original way. It explores the difference between a 'dinosaur' and 'dolphin' outlook, and looks at why we tend to restrict thinking to self-imposed limits.