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If the Shoe Fits
The Windsor Smith Marketing and Communication Case Study

Year

2002

Producer

VEA

Country of Origin

Australia

Duration

00:26:00

Product Code

VEA02046000

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Description

From humble beginnings in 1942 when Clarrie Mance started the business, Windsor Smith has grown to become one of the country's most prominent and successful footwear companies. This program focuses on the four key elements that make up Windsor Smith's marketing mix and are often described as the 'four Ps': product, price, place and promotion. The program looks at each of these areas in relation to the high profile marketing campaigns conducted by the company. Reference is also made to marketing objectives, market research, the target market and marketing channels.

Key Product Data

VEA Logo

Production Year
2002

Duration
00:26:00

Producer
VEA

Country Of Origin
Australia

Level
Senior Secondary to Professional

Product Code
VEA02046000