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Global Business
A Case Study of Volvo in Brazil

Year

2003

Producer

Classroom Video

Country of Origin

Australia

Duration

00:18:00

Product Code

CLV03039000

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Description

Over the past eight years world famous Swedish auto maker Volvo has gained a foothold in the South American market by establishing a major manufacturing plant in Brazil. The program explores: ? Why Volvo sought to expand its global business by building its plant where it did, including geographical, operational, human resource and political considerations; ? How Volvo seeks to create a positive work environment for staff; ? Environmental initiatives and objectives; ? Community initiatives. ? The company's contribution to Volvo's global business ? How the plant is managed. Appearing on camera is Volvo's South American director Carlos Morassutti.

Key Product Data

Classroom Video Logo

Production Year
2003

Duration
00:18:00

Producer
Classroom Video

Country Of Origin
Australia

Level
Middle Secondary to Senior Secondary

Product Code
CLV03039000